BERNARDIN
DESIGN SPRINT

Canadian Mason Jar Company


Role

User Experience Designer & Interface

Team

Duration

Frequently, at BDW, we participate in 2-day design sprints. They are intensive design and prototyping sessions with industry partners meant to solve a business challenge. Bernardin came to us with their challenges.

CHALLENGE

Currently, Bernardin owns 95% of the Canadian mason jar market. Other companies such as Walmart and Target are producing their own jar products and potentially threatening Bernardin sales.

How do we continue to generate new customers, appeal to a younger generation and ensure loyalty around the Bernardin brand all while maintaining their relationship with their long-time customers.


OUTCOMES

A couple months after our design sprint with Bernardin we recognized on our social media feeds that they had started to use our Bernardin Approved mark. Exploring both Instagram and Facebook, Bernardin is currently using the mark we designed on all of their promotional images.