UBER
DESIGN SPRINT


Role

Product Designer & Interface

Team

Duration

Frequently, at BDW, we participate in 2-day design sprints. They are intensive design and prototyping sessions with industry partners meant to solve a business challenge. Uber came to us with their challenges.

CHALLENGE

Right now the youngest age allowed to order an Uber is 16. Despite this, many families are calling cars for their family members as young as 14. Along with families with younger users, there is also a desire amongst those who share credit cards to be able to have their individual accounts on their own devices.

How can Uber grow their services to accomodate families so they can use the same payment, facilitate riders for relatives, and assure safety and transparency. All while increasing ridership, and not limiting available drivers for each user.


LIMITED ACCOUNT USER FLOW

Set pickup location

Choose destination from predetermined options

Notified of driver and their estimated arrival

Once on route, rider is able to see ride progress, broadcast ride or watch other broadcasters